About us

Our History

The Superfood Outlet was launched in 2018 after we realised how much food waste there is in the superfoods industry. We started out very small and focussed on only sourcing short dated or overstocked products from Europes leading superfood and wholefood brands. We focussed on two things, making superfoods as affordable as possible and providing a fantastic experience for our customers, from fast delivery to exceptional customer service.

The Superfood Outlet grew from strength to strength with the support of our fantastic customers and this allowed us to expand our catalogue. Now we weren't just sourcing short dated or overstocked products anymore, we were on the lookout for direct suppliers. Keeping sustainability and fair business dealings close to heart, we have now built strong relationships with our growers all over the world and now have over 50 products, with more being added every month.